Award-Winning Breathe™ Multi Purpose Cleaner Now Available at Walmart Nationwide

Following Earth Day, Starco Brands' Breathe - Environmentally-Friendly Aerosol Household Cleaner - Now Available at World's Largest Retailer

SANTA MONICA, Calif., April 23, 2018 /PRNewswire/ -- Starco Brands (OTC: STCB) announced today that its BreatheTM Multi Purpose Cleaner is now available at Walmart stores across the United States. This award-winning, environmentally-friendly, non-toxic household cleaning product is the first aerosol cleaning line ever certified by the EPA's Safer Choice program, which means it is safer for people, pets and the environment. 

"Not only are we building on our long-standing relationship with Walmart, but following up on Earth Day and in an effort to help consumers make environmentally-friendly choices with their wallets, we are making our award-winning, EPA-certified product, Breathe, readily available to consumers nationwide," said Ross Sklar, CEO of Starco Brands. "Our corporate strategy is to introduce innovative, behavior-changing consumer products in multiple categories with distribution partners that share that vision."

Powered by air using BreathSafeTM  technology, the Breathe cleaning line uses eco-friendly ingredients and does not produce harmful fumes, giving consumers peace of mind that cleaning with aerosols is now safe and effective. Since it's introduction in 2017, the product has become a National Parenting Product Awards (NAPPA) winner, Mom's Choice Awards Silver Recipient and earned a Clean Eating magazine Clean Choice Award.

Among Breathe's product benefits include:

  • EPA's Safer Choice Program certified – Only aerosol cleaning line ever to be certified by EPA's Safer Choice Program.
  • Efficacy –  Industrial strength formulas proven to be as effective as the national brands, as certified by an independent, third party research lab.
  • Performance – pressure of aerosol spray penetrates deeper into a surface than trigger sprays.
  • Efficiency – aerosols provide significantly more coverage compared to trigger sprays.
  • Multi-Category – First multi-category household aerosol cleaning line powered by air with BreatheSafeTM Technology.
  • Value – Breathe is competitively priced compared to national branded cleaning products.

Jim Leonardi, Chief Sales Officer for Starco Brands added, "Trend-setting retailers recognize that Breathe is the kind of cutting edge product that savvy millennial consumers are looking for. We anticipate that Walmart shoppers will respond very positively to this product, and we look forward to supporting this effort and introducing more disruptive products in the future."

About Starco Brands

Starco Brands, born out of The Starco Group, is an innovative consumer packaged goods company focused on technological innovation that changes the current landscape. Starco Brands invents cutting edge products that change our behavior. Starco Brands develops products across 10 different categories including: Household Cleaning, Personal Care, Food, Beverage & Spirits, DIY Hardware and Arts & Crafts. For more information about the Breathe product line, please visit For more information about Starco Brands, please visit

About The Starco Group 

The Starco Group was founded in 2010 by Ross Sklar and today is a large-scale and highly diversified manufacturer of a wide range of consumer products, including household cleaning, air care, DIY/hardware, arts & crafts, personal care, OTC's, food, beverage and spirits. For more information, visit

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