Starco Brands’ Breathe™ Aerosol Cleaning Line Wins Three Prestigious Industry Awards Recognizing Family- and Environmentally-Friendly Products

SANTA MONICA, Calif., March 02, 2018 (GLOBE NEWSWIRE) -- Starco Brands (OTC:STCBD) proudly announces that its debut product, Breathe™ aerosol household cleaning line, has been honored with three prestigious industry awards from organizations and outlets that promote family- and environmentally-friendly products:

  • National Parenting Product Awards (NAPPA)
  • Mom’s Choice Awards® Silver Recipient
  • Clean Eating magazine Clean Choice Award

“These prestigious awards from discerning parenting organizations and consumer media validate that Breathe gets the job done and is safe to use.  More importantly, it confirms that Starco Brands is meeting its objective of building behavior-changing products consumers want and need,” said Ross Sklar, Chief Executive Officer, Starco Brands. 

Breathe is the first aerosol cleaning line ever certified by the EPA’s Safer Choice program, which means it is safer for people, pets and the environment.  Powered by air using BreathSafe™ technology, the Breathe cleaning line uses eco-friendly ingredients and does not produce harmful fumes.

In November 2017, Breathe was awarded a NAPPA (National Parenting Product Awards) win for the year. 

“Families, especially those with young children, are always looking for more environmentally friendly ways to clean their house,” says NAPPA Director Elena Epstein. “Breathe household cleaners get the job done without harsh odors.”

In December 2017, Breathe became a Mom’s Choice Awards Silver Recipient.  The MCA evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost. Having been rigorously evaluated by a panel of MCA evaluators, Breathe is deemed to be among the best products for families.

"Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value.”

In February 2018, Breathe aerosol bathroom cleaner was selected as a winner in Clean Eating magazine’s 2018 Clean Choice Awards, which recognizes excellence in environmentally-friendly, clean products.

“The Clean Eating audience has eagerly awaited the announcement of the 2018 Clean Choice Award winners that embody what it means to lead a clean and green lifestyle,” said Alicia Tyler, Editorial Director, Clean Eating magazine. “With its air-powered aerosol can, Breathe bathroom cleaner now gives people confidence that cleaning with aerosols is safe and effective.”

Breathe offers industrial strength formulas with eco-friendly ingredients in four cleaning categories: stainless steel, bathroom, furniture and multi-surface.  Breathe is available at retailers nationwide including Wegmans and Amazon. For more information about Breathe products, visit

About the Mom’s Choice Awards
The Mom’s Choice Awards (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries. Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families. Learn more about the Mom's Choice Awards by visiting their website:

Integrity and honesty are at the core of what NAPPA stands for. For over 27 years, the National Parenting Product Awards (NAPPA) has been ensuring that parents purchase the highest quality products that help them connect and enjoy time with their families. NAPPA’s team of independent expert judges, along with parent and child testers, select the best music, toys, apps, games, books, baby gear and other family must-haves to be award winners through year-round product testing. For more information, visit

About Clean Eating magazine
Clean Eating takes readers beyond the food they eat, exploring the multitude of health and nutritional benefits that can be theirs when they subscribe to a clean lifestyle. In every way, clean eating is all about consuming whole food in its most natural state, or as close to it as possible. Taking a creative yet doable approach to cooking, readers find it easy to enhance the natural flavors of any meal without compromising the integrity of their food. When it comes right down to it, Clean Eating is not a diet; it’s real food for a healthy, happy life. 

About Starco Brands
Starco Brands (formerly Insynergy) was incorporated in 2010 to engage in direct response marketing of consumer products via television, e-commerce and retail. In September 2017, the Company embarked on a new strategic mission, at the center of which is a license agreement with The Starco Group, a Los Angeles-based manufacturer of consumer household products. The company is engaged in the conception, design, development and marketing of a wide range of consumer household products across multiple categories and distribution channels. For more information, investors should visit

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Starco Brands
Lisa Becker

Sean McGowan